Sell to IBM customers globally through private offers.

Listing with Red Hat Marketplace, a hybrid-cloud marketplace, offers partners a self-service or private offer selling experience, reaching IBM customers globally.

Why list with Red Hat Marketplace?

Sell globally

Partners can sell globally, in local currency, as part of their Digital Listing Agreement, expanding market reach across the globe.

Commerce made easy

IBM handles billing and taxes, ensuring partners get paid within 31 days of deal signing.

Negotiate through private offers

Through private offers, partners negotiate terms and product configuration directly with customers, accelerating offer acceptance.

Flexible listing options

Partners can list a variety of offering types, like Software, SaaS, and Services, multiple product configurations, and flexible pricing plans.

Lead passing

IBM sales representatives pass qualified customer leads directly to partners, streamlining business development across the partner ecosystem.

Competitive listing fees

Partners receive up to 100% of the customer billing amount.

The first step

First you must enable your products through the IBM Partner Plus - Build Track or the Red Hat OpenShift Certification program. Once products are enabled, you’re eligible to onboard to Red Hat Marketplace.

IBM Partner Plus   Build Track

IBM Partner Plus   Build Track

The Build Track helps partners build solutions with IBM products — such as IBM Watson® Assistant, IBM Watson® Discovery, IBM QRadar®, and IBM Maximo® — creating differentiated solutions in less time and with fewer resources.

Red Hat OpenShift certification

Red Hat OpenShift certification

The Red Hat OpenShift certification program helps partners verify their products meet Red Hat standards of interoperability, security, and life cycle management when deployed on the Red Hat OpenShift platform.

Get listed

Once your product is enabled, onboarding products to Red Hat Marketplace is self-service and can be completed in less than a week.

01

Identify your enabled products

Products must be enabled through the IBM Partner Plus – Build Track or Red Hat OpenShift Certification. When your product is ready, request to start onboarding.

02

Set up payments to you

Provide bank deposit and tax information to Red Hat Marketplace, ensuring payments to you within 31 days.

03

Provide product detail

Describe your product’s features and benefits.

04

Set up product pricing

Provide one or more pricing plans for your product. This is the framework for custom pricing in your private offers.

05

Review & go live

Confirm your product displays and functions as expected for marketplace customers, then submit to us for final publishing.

06

Make offers

Now that your product is live, we’ll pass you leads from your solution listing and you can make private offers globally.

Contact us

Have questions? Contact us for assistance.